But this can lead to big issues down the road for page speed due to image downloads. Here is an example of how this happens. Barbecue The image at the top is the display size of the image in the blog post where it appears. The image at the bottom is the actual size of the image that was uploaded. Uploading a large photo for a smaller space is a waste of file size and page load time. Loading a larger file takes your page longer than a smaller one. Fortunately, many CMS now have plugins to solve this problem. I personally use the WP Image Size Limit plugin for
WordPress to limit image upload size. If you are rewriting site content, have you considered your keywords? Are there keywords you want to optimize for, but there is no suitable page on the current site for them? Consider creating a new page if necessary on the new site. Can you edit the title tag and meta description tag on each page? If you are using a CMS, you may also jewelry retouching service need a plugin to allow you to edit these fields. For WordPress, I use the Yoast SEO plugin to edit title tags and meta descriptions. If you have a CMS, will it dynamically create and update your XML sitemap? Again, I find that many CMS need a plugin to do this. The Yoast SEO plugin will also perform this task. If your URLs change, which can be common with a new
CMS, have you mapped and scheduled your 301 redirects? Programming 301 redirects is essential if you relaunch to ensure that when these URLs change, Google and other engines can find the content in its new location. Here is an example of a website that was relaunched using a new CMS with new URLs and did not schedule any 301 redirects: 301s This screenshot is from a client who came to me after a follow up when he was seeing a dramatic drop in traffic to the site. As you can see here from Google Search Console, everything was humming well until the relaunch, when the number of URLs not found by Googlebot soared to over 15,000!